OnePlus Nord is Ultimate Hype Machine

OnePlus Nord is Ultimate Hype Machine: If the memories of my marketing classes serve me right, the marketing concept of, well… marketing, may be a customer-first approach where a corporation thrives on understanding what the consumers actually want, then operate accordingly. Back in 2013, a young company by the name of “OnePlus” landed on the smartphone industry with the aforementioned philosophy absolutely plastered into its first product, the OnePlus One. Anyway, this device was radical in every sense of the word. I mean, practically no company had been ready to achieve such feat before! and perhaps the new OnePlus Nord can work the magic again?

The Journey to OnePlus Nord

To compare, the flagship phones at the time like Samsung Galaxy S5 and iPhone 5S retailed for somewhere between $600 – $700 while OnePlus One started at just $299. Featuring Qualcomm’s the-then flagship SoC (Snapdragon 801), a stunning Sandstone back, and other amenities, this phone was an absolute steal for the worth . However, getting your hands on one was as difficult as running Crysis on PC itself.

What I mean is, you couldn’t just walk into a store and buy an OnePlus One for yourself – no, no, no. Initially, there was this “invite-only” distribution system where the corporate would give out such invites via different contests.

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Even though this technique gained some traction for its unorthodox approach, it had been a pain to have the phone. Having said that, it still managed to sell over 1 million units of OnePlus One by the top of 2014. This invite system would still continue for subsequent few devices in its pipeline but it finally entered the open-distribution model starting with the OnePlus 3.

That right there, challenging the norm, is how the OG OnePlus fans know the corporate by. the first OnePlus One was so successful that it spun off an entire new category of smartphones within the market, the “flagship killers”. And yeah, things are running pretty smoothly for this newbie ever since; except almost . While every succeeding phone has lived up to the OnePlus legacy in terms of build quality and performance, the gradual yet consistent price bump faced some pretty vocal criticisms from the fanbase.

Going all in!

Nevertheless, OnePlus went all-in on its latest ‘8’ series with the maxed-out OnePlus 8 Pro retailing for a buck shy of thousand dollars. within the past, it had always stayed out of cost-adding features like a politician IP rating and wireless charging in its smartphones but that changed with the OnePlus 8 Pro because the company fully gave in to the flagship market. Ah, what a ride! Despite the natural incontrovertible fact that this was a really probable reality from day one, many experienced a stirring sense of betrayal as OnePlus had became exactly what it strived to revolt from day one.

Be that because it may, it did manage to sizably adjust the worth for the Indian market, which coincides with it being the most important marketplace for OnePlus. Also, it’s the highest premium smartphone maker within the country, finally ending the reign of Samsung and Apple. So, within the end, it had been a necessary evil intrinsically . Even with the comparatively low price, the OnePlus 8 series was unaffordable to the masses seeing just how price-conscious the Indian market is.

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Regardless of the expensiveness, these phones did manage to sell out within minutes of the flash sale in India. However, availability has been halted indefinitely since its reliance on the parent company OPPO for manufacturing needs were met with some trouble thanks to the COVID-19 pandemic. As a result, OnePlus has reported less-than-exciting sales figures. Therefore, the necessity for a reasonable device has been realized for a short time considering the corporate has progressed into a prominent manufacturer of flagship smartphones, at a flagship price.

Enter, OnePlus Z/8 Lite/Nord!

Now, because it had been fully committing to an entire premium phone and consequently couldn’t ignore its value-oriented roots either, rumors of a cheap smartphone within the works from OnePlus circulated the online right round the launch of OnePlus 8 series. We were even expecting the device to launch alongside the 8 series on Pan American Day but that was a no-show.

Known by the name “OnePlus Z” or “OnePlus 8 Lite” in its earliest stages, the phone had tons of contradicting details to what we all know now. First, the name. the corporate has since confirmed that the device is named “OnePlus Nord” instead. Nord? Doesn’t really slide off the tongue, now does it? But needless to say , this naming convention does have sentimental meaning behind it. Carl Pei (Co-founder/Director, OnePlus) took it to twitter to elucidate how the Nord name “comes from the concept of true north”, reminding everyone to urge on the proper course.

Similarly, the preliminary renders of the device also hinted at one punch-hole cut-out for the front camera and triple rear-facing lenses. just like the name, this has now been debunked also . Finally, within the performance department, the alleged OnePlus Z was rumored to feature MediaTek’s Dimensity 1000 SoC which may be a high-end chipset with an integrated 5G modem. Yet, like everything else, this clothed to be false too.

And if you inquire from me , that was for the higher . albeit it’s an excellent chipset, MediaTek is notorious for not releasing the ASCII text file of its SoCs as Qualcomm. this is able to mean a restriction in custom ROM development which is so popular within the OnePlus community.

What is the OnePlus Nord?

With the past out of the way, allow us to now mention everything we all know about the OnePlus Nord. This includes details that are confirmed either by the corporate itself or people who corroborate to what OnePlus has subtly hinted in its different promos.

In terms of performance, the OnePlus Nord are going to be a mid-range device, unlike anything we’ve seen from this Chinese OEM in years. If you remember the OnePlus X, it had been a one-time experimental mid-range offering back in 2015. But OnePlus has since attested that the Nord is in no way its successor, and can be a “new beginning” altogether; thus spin-off an entire new lineup of mid-range devices. What this suggests is that the Nord will only be the primary entry within the said line . So, expect tons of non-flagship phones from OnePlus within the coming days.

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The chipset in use is Qualcomm’s Snapdragon 765G. Announced in late 2019, it’s been the amount one pick for manufacturers in their mid-range offerings. it’s supported a way efficient 7nm process and has an integrated 5G modem also . looks like an ideal choice, doesn’t it? almost once you consider the very fact that this SoC already has an overclocked successor – the Snapdragon 768G which brings higher clock speed in both CPU & GPU. Yeah… packing in already-outdated hardware doesn’t appear to be the type of #NewBeginnings OnePlus is hoping for.

A sub-$500 tag

What’s even more astounding is that the incontrovertible fact that sub $500 smartphones with the flagship Snapdragon 865 exist already . Oh, yes; that’s the vague price reveal of the upcoming OnePlus Nord – under $500. With all the promos its pumping out regularly, the corporate is confident that the phone comes “at a reasonably great price.” But within the end, it’s us, the consumers who get to make a decision if that’s really the case in the least .

Here, take the iQOO Neo3 5G as an example . It boasts Snapdragon 865, 144Hz display, 44W FlashCharge, UFS 3.1 – all at a starting price of just $385. Admittedly, its display is an inferior IPS panel though that’s somewhat complemented with the HDR10 certification. You see what I’m accessing , right? So, keep this mind as we further discover what the OnePlus Nord is packing.

Flagship-level Cameras?

Since a flagship-grade performance is out of the equation, the corporate is depending on subsequent neatest thing instead – the cameras. The phone is about to possess quad-cameras at the rear with OIS, and dual front camera setup. Though the official word on the specifications of the lenses remains a mystery, we believe the phone comes with 2018’s 48MP Sony IMX586, followed by an 8MP ultrawide lens, a 2MP macro camera, and eventually a 5MP depth sensor at the rear .

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At the front, OnePlus Nord will have two cameras: 32MP primary sensor, and an 8MP ultra-wide lens. to form matters interesting, Carl Pei had revealed to TechRadar that OnePlus Nord is looking to bring “a flagship-level camera to the mid-range price.”

Now that’s an ambitious claim right there. To be honest, OnePlus smartphones haven’t been known for his or her exceptional camera prowess. Sure, they’re excellent for his or her price but even the newest OnePlus 8 Pro doesn’t fare well within the camera test compared to similarly priced flagships like Xiaomi’s Mi 10 Pro. Consequently, it becomes a touch difficult to digest the aforementioned affirmation. it’s also pretty obvious that the phone won’t accompany a zoom lens since OnePlus hesitated to ship it in even on the quality OnePlus 8.

Once again, there are many mid-range phones with zoom lenses. Realme 6 Pro may be a sub-$250 that features a 2x telephoto camera, directly contradicts the case against a telephoto lens on affordable smartphones. Maybe the OnePlus Nord are going to be ready to stand out against other mid-range smartphones but I’m pretty sure it won’t be giving flagship phones a run their money.

As promised: A Fluid Display!

Moving on, the phone is confirmed to possess a 90Hz Fluid AMOLED display. the graceful refresh rate was always a given because it aligns with Mr. Pei’s statement during the Indian launch event of OnePlus 7T & OnePlus TV about how every future OnePlus smartphone will accompany the Fluid display technology.

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Additionally, a replacement leak from Evan Blass showcasing an alleged presentation slide of the device indicates a 6.44” FHD+ display with 20:9 ratio , the sharpness of 406PPI, and optical in-display fingerprint scanner. The slide in question is a component of the unique AR launch event OnePlus is holding on July 21st. But more thereon later.

Other Stuff

Getting to the memory side of things, it’s just like the OnePlus Nord is coming in either 8 or 12GB of LPDDR4x RAM with 128 or 256GB of internal storage. Here, 12GB RAM definitely invites some speculations and even questions the leak’s integrity seeing how the Nord may be a mid-range device. The image also discloses NFC and Bluetooth 5.1 integration, alongside a rather small 4115mAh battery with Warp Charging 30T support. The latter once more refutes the earliest leaks that suggest a rather larger 4300mAh battery instead. Additionally, the OnePlus Nord will are available three color options: Gray Ash, Gray Onyx, and Blue Marble.

Now let’s mention that AR launch, shall we? during a world’s first, participants are required to download the “OnePlus Nord AR App” from Play Store or App Store using which they will experience the AR-infused launch event. many of us have also been gifted a physical AR invitation with a scannable QR code to the event. this is often not the primary time OnePlus has something like this because the company also showcased the OnePlus 2 within the world’s first VR product launch.

Too much hype?

With all the general public excitement of a cheap OnePlus phone and the way the corporate is “going back to its roots”, the hype surrounding the Nord is unreal! And like every other commercial organization, OnePlus has been clever enough to maximize it.

Releasing docu-series with trailers a bit like the films , a separate private Instagram account for the merchandise (which has since gone public), adhering to the meme-culture, and accepting its pre-orders without fully revealing the specs or the ultimate MRP of the Nord – all feel almost like the guerilla marketing for the OnePlus One, a minimum of in theory.

However, in a way, many of us feel the entire thing is unnecessarily flamboyant. Something this vague and extensive wasn’t even a neighborhood of selling for the OnePlus 8 series. And it isn’t wrong to mention that the price-reveal (or lack thereof) is merely what’s keeping the hype alive. OnePlus has confirmed that the Nord are going to be exclusive to India and multiple European countries. I’ve already discussed how price-sensitive the Indian market so there’s that.

Therefore, to deliver on its promises and live up to the hype, India is where OnePlus has got to nail the worth . I’m not downplaying the importance of the ecu market but that’s just how things are. So, are you excited about the OnePlus Nord? What does one think is that the ideal pricing? Don’t forget to comment down below!

Also Read: OnePlus 8 Pro Review: Disruptive 5G Flagships

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